Baoson-Project

Baoson Paradise, a paradise set in the land of Vietnam, is the most modern cultural tourism and entertainment park in An Khanh. Aiming to preserve the old architecture and promote the beauties of the nature, land, people and culture of Vietnam, Baoson Paradise seeks to promote the very traditional values of the country. The park is conveniently located in a large open area of Le Trong Tan new residential area in An Khanh, Ha Tay, a mere 4 km from the International Convention Centre, and has virtually everything to become the new door to Hanoi tourism and a destination for both domestic and international visitors.

II. OBJECTIVES

To provide Hanoi and Vietnam with a multifunction, modern, advanced and popular entertainment venue, meeting increasing demands of the society.
To provide Vietnam with an interesting cultural tourism spot, attracting foreign visitors, experts, researchers of the tradition and culturer of Vietnam.
To be the host for national events, sports, economic and political activities.
To be the key business area and groundbreaking brand placement for Bao Son Group

III. KEY VALUES

Preserving old architecture
Promoting culture and traditions
Meeting various needs
Offering advanced technologies from Europe
Integrating tradition and state-of-the-art inventions
Combining leisure tourism with business, events and meetings
Supported by the reputable brand of Bao Son
Attracting and keeping customers through unique festivals and events

IV. CHARACTERISTICS OF THE PRODUCTS AND SERVICES FROM BAO SON PARADISE

Synthesis: Bao Son Paradise is an unique collection of different forms of entertainment, ranging from tourism, sightseeing, entertainment to shopping, meeting and event hosting.
Traditional value: Bao Son Paradise aims to promote traditional values with a focus on cultural and traditional factors in order to preserve traditional values which have been affected by increasing economic developments.
Value-added services: Supporting events and services are regularly and constantly maintained so that visitors come to the park for more than pure entertainment.
Standardisation: Bao Son Paradise is a part of the service system under Bao Son Group, meaning that extensive support and assistance is always available from other relevant subsidiaries such as Bao Son Travel.

V. SIGNIFICANCE OF THE PROJECT

To promote and preserve the tradition and culture of the land and people of Vietnam.
To promote economic development of surrounding areas
To improve living standards
To create employment opportunities for thousands of people in the local community.

VI. MESSAGE

1. Name:

In Vietnamese: Công viên Thiên đường Bảo Sơn

Tagline: Cultural tourism and entertainment park

In English: Bao Son Paradise Theme Park

Tagline: Recreation & Cultural Tourism Park

2. Target message

Slogan:

Bao Son Paradise – Representation of values

Bao Son Paradise – Ground for connection and cooperation

Bao Son Paradise – A new door to Hanoi tourism

Values:

Cultural value: Represent and promote cultural values of the country.
Entertainment: The presence of a large park will contribute to meeting entertainment demands which are ever-increasing in Hanoi.
Community value: Balance and meet social needs of the local community
Investment: Cooperation opportunities for domestic and international brands
Social values: Provide employment opportunities for the locals, supporting local and national economic growth.
Tourism: A new and attractive attraction with a combination of tradition and modern technologies that helps formulate the new appearance of Hanoi and attract domestic and international visitors, thereby contributing to tourism growth.
Aesthetic value: The beauties of old architecture, traditional arts and products are preserved and promoted.
Trade exchange centre: a hub of unique traditional products and those from famous brands.
Technological value: Application of advanced European technologies into cultural, art and entertainment activities help to promote life values.
Bao Son vision: The foresight and challenge-taking attitude of Bao Son in the study of new products and services that support and promote traditional values in line with innovation that meet the requirements of a new era.
Bao Son Group with a new position and strength: Bao Son Group’s path of development has now turned into a new era with the establishment of Bao Son Paradise entertainment park.

VII. OPERATING GUIDELINE

Bao Son Paradise will attract about 10,000 turns of domestic and international visitors daily.
The park will offer entertainment service and cultural tourism to 11 million inhabitants in Hanoi and the surrounding areas as well as international visitors.
Bao Son Paradise will be the venue for learning, studying and promoting Vietnamese culture and traditions of the youth.
Being a standalone entertainment complex, Bao Son Paradise nevertheless is a balance of a tourism and service system and a resource for the surrounding areas.

VIII. MANPOWER REQUIREMENT

Bao Son Paradise expects to create between 1,000 to 1,500 jobs ranging from leaders, highly-qualified professionals to general workers in this project.

FINAL WORDS

Bearing in mind an aim to promote to domestic and international visitors a miniature of Vietnam – with well-preserved traditional values, the unique characteristics of the nature and culture, Bao Son Paradise emerges with each day passing by as “A new door to Vietnam tourism”.